We sell the majority of our wines directly to end consumers, a small part via on-trade/gastronomy. If we talk about retail prices, it’s 100%.ĭo you sell more through off-trade or on-trade channels? How high is the share of wines above 10 €/l in your bag-in-box sales? Oliver Lea, Co-Founder and Managing Director, The BIB Wine Company So it's time to take a closer look at alternative packaging options for wine. A study by Gaia Consulting, commissioned by Finnish alcohol monopoly Alko in 2018, puts the CO₂ emissions of 0.75l glass bottles at just over 600 g/l, while 0.75l PET bottles are around 245 g/l and 3l bag-in-box at around 70 g/l. These values all referred to 0.5-litre beer containers.Īccording to a 2019 study by climate protection expert Dr Helena Ponstein, the packaging accounts for 57% of the greenhouse gas emissions of a bottle of wine, the glass bottle alone for 47%.
The disposable glass bottle, however, came last in the study with 350 kg, well behind the disposable PET bottle (240 kg) and the aluminium can (300 kg). Life Cycle Assessment of the Various ContainersĪn "ecological study of different packaging systems for beer" conducted by the IFEU Institute in 2010 confirmed that the returnable glass bottle (with 25 refills) had the best CO₂ balance with around 150 kg CO₂ equivalents per 1,000 litres of product. In the meantime, glass no longer has a good reputation, at least in parts of the wine world - rightly so unfortunately, since in the vast majority of cases it is disposable glass. In the past, it was considered environmentally conscious to buy drinks in glass bottles instead of plastic bottles or cans. The trend is to premiumize the wines in these formats and shake off the earlier perception that plastic and paper packaging is only for simple wines.For the on-trade, there are many advantages in terms of flexibility, availability and reduced packaging waste, while being able to offer more wines by the glass. Recycling and circular design is central to their business model with certification to verify the reduction in emissions along the product cycle Acceptance is increasing in the off-trade for environmentally conscious consumers.These range from premium recyclable Bag-in-Box to cardboard bottles with plastic inserts to stainless-steel kegs. Several first-mover companies are offering innovative solutions in terms of material, form and delivery options.Current debates about the climate impact of wine in glass bottles is heating up as studies show that the CO₂ footprint of wine in glass can be up to 10 times more than alternate packaging.
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